12/30/2023 0 Comments Houzz logo by facebookAnd of course, there's the general danger of buying anything online: it might show up broken, with the wrong color and too big for the space. On the one hand, Houzz can help land clients, but it can be challenging when clients shop around their designers on Houzz. Many interior designers have a love-hate relationship with websites like Houzz and Wayfair. AR works best with 3D images, and all manufacturers will need to supply these images to make AR work effectively. In the meantime, designers should be connecting with manufacturers they work with and ask if their teams are ready for AR. Like anything else, good things come to those who wait, and this technology is still more than a year away from happening. All they need is the web browser, and manufacturers will need to supply the 3D images. All three are trying to build AR capabilities into their apps so users don't have to download a ton of different apps to use AR technology. Then earlier this year, we reported on how Mozilla, Google and Apple may pave the way for easier access to AR technology. Indeed, when Apple released IOS 11 and included its ARKIT, a developmental platform that allows app builders to use AR in their apps and have those apps be accessible to any IOS user on any platform, the major retailers jumped on it. It seems only the big guys - IKEA, Wayfair and Crate & Barrel - can really break into AR. In some ways, AR and virtual reality (VR) have been buzzwords in the industry - looks great, but it's so expensive. Here's an update on where AR is going and how designers can use AR on e-commerce sites to their advantage. Take about a boost in consumer confidence. AR users are 11 times more likely to make a purchase than those who don't use AR. More than 1 million products have 3D renderings on the site. Over 2 million have used the feature since its launch nine months ago. Augmented reality (AR) has shown it has the power to influence shoppers, and now Houzz has its own numbers to back that up.ĭuring his keynote address at Internet Retailer Conference + Exhibition last week, Houzz Co-founder and President Alon Cohen shared just how beneficial Houzz's View In My Room AR feature has been to the company.
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